Average revenue per order. The Average Order Value (AOV) Calculator takes revenue in the period, orders in the period and returns average order value plus revenue if aov rose 10% at the same order count. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Pricing and sales metrics decide how much of the value you create you actually keep. Test price changes against margin, not volume alone, and measure the pipeline consistently so forecasts can be trusted. Use the worked example below to check the maths against your own figures.
How the Average Order Value (AOV) Calculator works
Raising the average basket through bundles, thresholds and recommendations grows revenue without buying more traffic.
Worked example
With the example values (revenue in the period of $90,000, orders in the period of 1500), the average order value is $60.00; revenue if aov rose 10% at the same order count $99,000.00. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is average order value calculated?
average order value = revenue ÷ orders.
Which figures do I need?
Revenue in the period, orders in the period. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
Should I test a price change before rolling it out?
Yes. Model the margin impact here first, then test on a segment or product line and measure volume and margin before applying it everywhere.
