Rough valuation via multiples/methods. The Startup Valuation Calculator takes annual recurring revenue (or annual revenue), revenue multiple for your stage and growth, year-on-year growth and returns indicative valuation plus low end (multiple × 0.75), high end (multiple × 1.25), growth-adjusted multiple (multiple × growth ÷ 50). Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Startup metrics are about the efficiency of growth: how much it costs to win and keep customers, how fast recurring revenue compounds, and how long the cash lasts. Investors read these numbers before they read the pitch. Use the worked example below to check the maths against your own figures.
How the Startup Valuation Calculator works
Early SaaS companies are priced on ARR multiples that depend on growth: 5–10x for strong growth, 2–4x for slow. The growth-adjusted figure is a rough way to see how your growth compares with a 50% benchmark.
Worked example
With the example values (annual recurring revenue (or annual revenue) of $1,200,000, revenue multiple for your stage and growth of 8, year-on-year growth of 80%), the indicative valuation is $9,600,000.00; low end (multiple × 0.75) $7,200,000.00, high end (multiple × 1.25) $12,000,000.00, growth-adjusted multiple (multiple × growth ÷ 50) 12.8. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
Assumptions and limits: Indicative only; investors also weigh retention, margins, market and team.
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Frequently Asked Questions
How is indicative valuation calculated?
valuation = ARR × revenue multiple.
Which figures do I need?
Annual recurring revenue (or annual revenue), revenue multiple for your stage and growth, year-on-year growth. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
What do investors consider healthy?
Common benchmarks: LTV:CAC above 3, CAC payback under 12–18 months, net revenue retention above 100%, monthly churn under 2% for SMB and under 1% for enterprise, and at least 12–18 months of runway.
What assumptions does this calculator make?
Indicative only; investors also weigh retention, margins, market and team.
