Deals won as % of deals worked. The Win Rate Calculator takes deals won, deals lost and returns win rate plus deals decided, deals to work for 10 wins at this rate. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Pricing and sales metrics decide how much of the value you create you actually keep. Test price changes against margin, not volume alone, and measure the pipeline consistently so forecasts can be trusted. Use the worked example below to check the maths against your own figures.
How the Win Rate Calculator works
Win rate against decided deals (ignore open ones) is the multiplier between pipeline and revenue. B2B win rates of 20–30% are typical; raising it is cheaper than adding pipeline.
Worked example
With the example values (deals won of 30, deals lost of 70), the win rate is 30%; deals decided 100, deals to work for 10 wins at this rate 33. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is win rate calculated?
win rate = deals won ÷ (deals won + deals lost).
Which figures do I need?
Deals won, deals lost. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
Should I test a price change before rolling it out?
Yes. Model the margin impact here first, then test on a segment or product line and measure volume and margin before applying it everywhere.
