Return on content/blog investment. The Content Marketing ROI Calculator takes content cost (production, promotion, tools), leads generated, lead-to-customer rate, revenue per customer, gross margin and returns content marketing roi plus customers won, revenue generated, gross profit after content cost. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Marketing metrics are most useful as trends and comparisons between channels. Measure every campaign the same way, over the same period, and judge it against your gross margin rather than against revenue alone. Use the worked example below to check the maths against your own figures.
How the Content Marketing ROI Calculator works
Content pays back slowly and keeps paying, so measure it over at least a year. The chain from leads to customers to gross profit is what turns traffic into a return.
Worked example
With the example values (content cost (production, promotion, tools) of $15,000, leads generated of 300, lead-to-customer rate of 10%, revenue per customer of $2,000, gross margin of 50%), the content marketing roi is 100%; customers won 30, revenue generated $60,000.00, gross profit after content cost $15,000.00. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is content marketing roi calculated?
ROI = (leads × close rate × revenue per customer × margin − cost) ÷ cost.
Which figures do I need?
Content cost (production, promotion, tools), leads generated, lead-to-customer rate, revenue per customer, gross margin. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
How often should I track this metric?
Weekly for live campaigns, monthly for channel comparisons, and always over the same period for spend and results so the figures line up.
