Average cost of each ad click. The Cost Per Click (CPC) Calculator takes ad spend, clicks and returns cost per click plus cost per 100 clicks. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Marketing metrics are most useful as trends and comparisons between channels. Measure every campaign the same way, over the same period, and judge it against your gross margin rather than against revenue alone. Use the worked example below to check the maths against your own figures.
How the Cost Per Click (CPC) Calculator works
The average price of a click. Compare it across campaigns and with the value of a click (conversion rate × value per conversion) to see whether the traffic is worth buying.
Worked example
With the example values (ad spend of $3,000, clicks of 1500), the cost per click is $2.00; cost per 100 clicks $200.00. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is cost per click calculated?
CPC = spend ÷ clicks.
Which figures do I need?
Ad spend, clicks. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
How often should I track this metric?
Weekly for live campaigns, monthly for channel comparisons, and always over the same period for spend and results so the figures line up.
