CPM-based rate for podcast ads. The Podcast Sponsorship Rate Calculator takes downloads per episode (first 30 days), cpm rate, ad slots per episode and returns sponsorship rate per episode plus rate per slot, monthly (4 episodes). Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Marketing metrics are most useful as trends and comparisons between channels. Measure every campaign the same way, over the same period, and judge it against your gross margin rather than against revenue alone. Use the worked example below to check the maths against your own figures.
How the Podcast Sponsorship Rate Calculator works
Podcast ads are priced per thousand downloads: roughly $15–25 CPM for pre-roll and $25–50 for host-read mid-roll. Use your 30-day download figure.
Worked example
With the example values (downloads per episode (first 30 days) of 10000, cpm rate of $25, ad slots per episode of 1), the sponsorship rate per episode is $250.00; rate per slot $250.00, monthly (4 episodes) $1,000.00. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is sponsorship rate per episode calculated?
rate = downloads ÷ 1,000 × CPM × slots.
Which figures do I need?
Downloads per episode (first 30 days), cpm rate, ad slots per episode. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
How often should I track this metric?
Weekly for live campaigns, monthly for channel comparisons, and always over the same period for spend and results so the figures line up.
