Price per seat/tier from value & costs. The SaaS Pricing Calculator takes cost to serve one user per month, target gross margin, monthly value delivered to the customer, share of value you charge and returns recommended monthly price plus cost-plus floor price, value-based price, gross margin at the recommended price. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Startup metrics are about the efficiency of growth: how much it costs to win and keep customers, how fast recurring revenue compounds, and how long the cash lasts. Investors read these numbers before they read the pitch. Use the worked example below to check the maths against your own figures.
How the SaaS Pricing Calculator works
The cost-plus figure is the floor that protects your margin; the value-based figure is what the customer's benefit justifies. Price at the higher of the two and package features to support it.
Worked example
With the example values (cost to serve one user per month of $4, target gross margin of 80%, monthly value delivered to the customer of $100, share of value you charge of 20%), the recommended monthly price is $20.00; cost-plus floor price $20.00, value-based price $20.00, gross margin at the recommended price 80%. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is recommended monthly price calculated?
cost-plus price = cost ÷ (1 − target margin); value-based price = value × share; charge the higher.
Which figures do I need?
Cost to serve one user per month, target gross margin, monthly value delivered to the customer, share of value you charge. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
What do investors consider healthy?
Common benchmarks: LTV:CAC above 3, CAC payback under 12–18 months, net revenue retention above 100%, monthly churn under 2% for SMB and under 1% for enterprise, and at least 12–18 months of runway.
