Suggested retail price from wholesale. The Retail Price (MSRP) Calculator takes wholesale cost, retail markup and returns suggested retail price plus retail margin, profit per unit. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Pricing and sales metrics decide how much of the value you create you actually keep. Test price changes against margin, not volume alone, and measure the pipeline consistently so forecasts can be trusted. Use the worked example below to check the maths against your own figures.
How the Retail Price (MSRP) Calculator works
Keystone pricing doubles the wholesale cost (a 100% markup, 50% margin) and is the default in many retail categories; groceries use far less, jewellery far more.
Worked example
With the example values (wholesale cost of $25, retail markup of 100%), the suggested retail price is $50.00; retail margin 50%, profit per unit $25.00. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is suggested retail price calculated?
retail price = wholesale cost × (1 + markup).
Which figures do I need?
Wholesale cost, retail markup. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
Should I test a price change before rolling it out?
Yes. Model the margin impact here first, then test on a segment or product line and measure volume and margin before applying it everywhere.
