Wholesale price from cost & margins. The Wholesale Price Calculator takes cost to produce, your wholesale margin, retailer's markup and returns wholesale price plus suggested retail price, your profit per unit, retailer's margin. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Pricing and sales metrics decide how much of the value you create you actually keep. Test price changes against margin, not volume alone, and measure the pipeline consistently so forecasts can be trusted. Use the worked example below to check the maths against your own figures.
How the Wholesale Price Calculator works
Wholesale pricing has to leave room for the retailer to double the price and still sell. Work backwards from what the end customer will pay to check your cost fits.
Worked example
With the example values (cost to produce of $20, your wholesale margin of 50%, retailer's markup of 100%), the wholesale price is $40.00; suggested retail price $80.00, your profit per unit $20.00, retailer's margin 50%. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is wholesale price calculated?
wholesale price = cost ÷ (1 − your margin); retail price = wholesale × (1 + retailer markup).
Which figures do I need?
Cost to produce, your wholesale margin, retailer's markup. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
Should I test a price change before rolling it out?
Yes. Model the margin impact here first, then test on a segment or product line and measure volume and margin before applying it everywhere.
