% of single-page sessions & revenue impact. The Bounce Rate Calculator takes sessions, single-page sessions (bounces), site conversion rate, average order value, bounce rate you aim for and returns bounce rate plus extra engaged sessions at the target bounce rate, potential extra revenue per period. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Marketing metrics are most useful as trends and comparisons between channels. Measure every campaign the same way, over the same period, and judge it against your gross margin rather than against revenue alone. Use the worked example below to check the maths against your own figures.
How the Bounce Rate Calculator works
Bounce rate on its own says little (a blog post that answers the question bounces); its value is in showing what better engagement would be worth on pages that should lead somewhere.
Worked example
With the example values (sessions of 40000, single-page sessions (bounces) of 22000, site conversion rate of 2%, average order value of $70, bounce rate you aim for of 45%), the bounce rate is 55%; extra engaged sessions at the target bounce rate 4,000, potential extra revenue per period $5,600.00. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
Related Calculators
Frequently Asked Questions
How is bounce rate calculated?
bounce rate = single-page sessions ÷ sessions; potential revenue = extra engaged sessions × conversion rate × order value.
Which figures do I need?
Sessions, single-page sessions (bounces), site conversion rate, average order value, bounce rate you aim for. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
How often should I track this metric?
Weekly for live campaigns, monthly for channel comparisons, and always over the same period for spend and results so the figures line up.
