Net profit per order after all fees. The E-commerce Profit Calculator takes selling price, product cost, shipping and packaging, payment and marketplace fees, advertising cost per order, return rate and returns net profit per order plus net margin, payment and marketplace fees, expected return cost per order. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Online and retail margins are decided by the costs that are easy to forget: fees, shipping, returns, storage and advertising. Fill in every line, even with an estimate, before deciding what to sell and at what price. Use the worked example below to check the maths against your own figures.
How the E-commerce Profit Calculator works
Most online stores that "sell a lot" lose money per order once ads and returns are counted. Fill in every line before scaling a product.
Worked example
With the example values (selling price of $60, product cost of $25, shipping and packaging of $7, payment and marketplace fees of 2.5%, advertising cost per order of $8, return rate of 5%), the net profit per order is $15.50; net margin 25.83%, payment and marketplace fees $1.50, expected return cost per order $3.00. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is net profit per order calculated?
profit = price − product cost − shipping − fees − ad cost − expected return cost.
Which figures do I need?
Selling price, product cost, shipping and packaging, payment and marketplace fees, advertising cost per order, return rate. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
Which fees should I include?
Every fee your platform or provider charges on a sale: commissions, payment processing, fulfilment, storage, advertising and the expected cost of returns. Fee schedules change, so check the current rate card.
