Fair price to pay/charge per sponsored post. The Influencer Rate Calculator takes followers, base rate per 1,000 followers, creator's engagement rate, typical engagement rate for the platform and returns fair rate per sponsored post plus cost per expected engagement, expected engagements per post. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Marketing metrics are most useful as trends and comparisons between channels. Measure every campaign the same way, over the same period, and judge it against your gross margin rather than against revenue alone. Use the worked example below to check the maths against your own figures.
How the Influencer Rate Calculator works
A common starting point is $10 per 1,000 followers per post, scaled up or down by how engaged the audience is compared with the platform norm. Niche and exclusivity adjust from there.
Worked example
With the example values (followers of 100000, base rate per 1,000 followers of $10, creator's engagement rate of 3%, typical engagement rate for the platform of 3%), the fair rate per sponsored post is $1,000.00; cost per expected engagement $0.33, expected engagements per post 3,000. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is fair rate per sponsored post calculated?
rate = followers ÷ 1,000 × base rate × (engagement rate ÷ platform average).
Which figures do I need?
Followers, base rate per 1,000 followers, creator's engagement rate, typical engagement rate for the platform. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
How often should I track this metric?
Weekly for live campaigns, monthly for channel comparisons, and always over the same period for spend and results so the figures line up.
