Revenue potential of ranking for a keyword. The Keyword Value Calculator takes monthly searches, expected click share at your target position, conversion rate of that traffic, revenue per conversion and returns monthly value of ranking plus yearly value, monthly visits, monthly conversions. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Marketing metrics are most useful as trends and comparisons between channels. Measure every campaign the same way, over the same period, and judge it against your gross margin rather than against revenue alone. Use the worked example below to check the maths against your own figures.
How the Keyword Value Calculator works
Position 1 captures roughly 25–30% of clicks, position 3 about 10%, position 10 about 2%. Value a keyword at the position you can realistically reach, not the top.
Worked example
With the example values (monthly searches of 5000, expected click share at your target position of 25%, conversion rate of that traffic of 2%, revenue per conversion of $150), the monthly value of ranking is $3,750.00; yearly value $45,000.00, monthly visits 1,250, monthly conversions 25. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is monthly value of ranking calculated?
value = searches × click share × conversion rate × revenue per conversion.
Which figures do I need?
Monthly searches, expected click share at your target position, conversion rate of that traffic, revenue per conversion. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
How often should I track this metric?
Weekly for live campaigns, monthly for channel comparisons, and always over the same period for spend and results so the figures line up.
