What my organic traffic would cost in ads. The Website Traffic Value Calculator takes monthly organic visits, average cpc of the keywords that bring them and returns monthly traffic value plus yearly value. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Marketing metrics are most useful as trends and comparisons between channels. Measure every campaign the same way, over the same period, and judge it against your gross margin rather than against revenue alone. Use the worked example below to check the maths against your own figures.
How the Website Traffic Value Calculator works
What you would pay in search ads for the same visits. It is the standard way to put a price on organic rankings when reporting SEO results.
Worked example
With the example values (monthly organic visits of 50000, average cpc of the keywords that bring them of $1.80), the monthly traffic value is $90,000.00; yearly value $1,080,000.00. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
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Frequently Asked Questions
How is monthly traffic value calculated?
traffic value = organic visits × average cost per click.
Which figures do I need?
Monthly organic visits, average cpc of the keywords that bring them. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
How often should I track this metric?
Weekly for live campaigns, monthly for channel comparisons, and always over the same period for spend and results so the figures line up.
