Estimated revenue from views/CPM. The YouTube Earnings Calculator takes monthly views, share of views with ads served, advertiser cpm (per 1,000 monetized views), youtube's revenue share and returns estimated monthly earnings plus rpm (earnings per 1,000 total views), gross ad revenue before youtube's share, estimated yearly earnings. Results update as you type, and the formula is shown under the result so you can repeat it in your own spreadsheet.
Marketing metrics are most useful as trends and comparisons between channels. Measure every campaign the same way, over the same period, and judge it against your gross margin rather than against revenue alone. Use the worked example below to check the maths against your own figures.
How the YouTube Earnings Calculator works
Creators keep 55% of ad revenue, only some views carry ads, and CPMs range from under $1 to over $20 depending on niche and audience country. Enter your own analytics figures for a realistic estimate.
Worked example
With the example values (monthly views of 1000000, share of views with ads served of 60%, advertiser cpm (per 1,000 monetized views) of $4, youtube's revenue share of 45%), the estimated monthly earnings is $1,320.00; rpm (earnings per 1,000 total views) $1.32, gross ad revenue before youtube's share $2,400.00, estimated yearly earnings $15,840.00. Change any figure above and the result updates immediately; use Copy results to paste the summary into a note or email.
Assumptions and limits: Estimates ad revenue only, not memberships, sponsorships or Shorts.
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Frequently Asked Questions
How is estimated monthly earnings calculated?
earnings = views × monetized share × CPM ÷ 1,000 × (1 − YouTube share).
Which figures do I need?
Monthly views, share of views with ads served, advertiser cpm (per 1,000 monetized views), youtube's revenue share. Take them from the same period and the same set of accounts or reports so the ratio is consistent, and check the example values as a guide to the units expected.
How often should I track this metric?
Weekly for live campaigns, monthly for channel comparisons, and always over the same period for spend and results so the figures line up.
What assumptions does this calculator make?
Estimates ad revenue only, not memberships, sponsorships or Shorts.
